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Spam@spam.com Campaign

Published/Aired: 
May 2017
Description: 

The participants forward their ‘spam e-mails’ to spam@spam.com, then we trade this spam e-mail for an actual can of ‘Spam’.

Integrated advertisment created by Sungkyunkwan University, South Korea for SPAM, within the category: Food.

The brand ‘Spam’ lacks customer brand awareness, compared to it’s history of market shares. Especially, due to ‘junk mail’ or ‘spam e-mails’, the keyword ‘spam’ has been acknowledged as negative and worthless on online. So here’s spam@spam.com campaign.

Advertising School: Sungkyunkwan University, Seoul, South Korea
Creative Director / Illustrator: Sean Sehyun An
Copywriter: Changbum Kim
Planners: Sohyun Lee, Younger Lee

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