The Rewearable Dress

Agency Network: 
May 2017
Santa Casa de São Paulo Integrated Ad - The Rewearable Dress


Seasons change, but the need for blood donors at blood centers around the country hasn’t. With the arrival of Autumn, Santa Casa de Misericórdia de São Paulo saw a drop of 35% in the number of voluntary donations. To bring awareness to the population and change this situation, the campaign relied on the participation of seven celebrities, influencers of both the offline world and the internet – and used a single dress to raise the alert: a single donation can save approximately seven lives.

Integrated advertisement created by Y&R, Brazil for Santa Casa de São Paulo, within the category: Public Interest, NGO.

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kleenex's picture

I say it worked.

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