IKEA and LEGO partnered to create a design / building game that cultivates problem-solving skills early in life –– helping to make them intuitive later on.
(Manuals + Box): This is the game packaging. In typical IKEA fashion, assembly guides are visual and user-friendly. Atypically, they're also open-ended – encouraging builders to plan and execute their own designs.
(Print Ads): This is the competition. Using only LEGOs and their imaginations, kids are asked to design a unique chair for IKEA. The winning idea will be built to life, sold in IKEA stores, and named after its creator. These print ads were placed in IKEA's catalog for parents.
(Vending Machine): These are located in the children's IKEA department.
Integrated advertisement created by Miami Ad School, United States for IKEA, within the category: House, Garden.
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorldRead More
#SheDrives Empowers Saudi Women to Get Behind the WheelRead More
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’Read More
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter GamesRead More