October 2017
David Yurman Integrated Ad - #Stopthetrigger


Entitled #stopthetrigger, the campaign features a ring to protest armed violence and to introduce stricter control concerning firearms.

This ring crafted in gleaming sterling silver and placed on the index is intented to block it, preventing from pulling the trigger. More than a ring, it’s a symbol, a movement to denounce and protest against the lack of control and regulation concerning the firearms. By buying the Trigger Blocker Ring you help the gun victims and their families. All the benefices will be given to the National Gun Victims Action Council to help gun victims.

Creative Director / Art Director / Copywriter / Illustrator: Thomas Larthe
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oxonic's picture

how simple and wasn't done before.

Activity Score 642
Copywriter at none |

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