Music Liberates Music

Agency Network: 
June 2017


BACARDÍ and Major Lazer have launched "Music Liberates Music," a program designed to support the island music that inspires them by providing up-and-coming artists a chance to share their music with the world.

Every time fans play Major Lazer’s new track ‘Front of the Line’ on Spotify, BACARDÍ will donate studio time for aspiring Caribbean artists.

Integrated advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Danilo Boer, Marcos Kotlhar
Associate Creative Director / Art Director: Marcus Johnston
Associate Creative Director / Copywriter: Jim Connolly
Senior Project Manager: Noreen Masih
Executive Producer: Kristin Tomborello
Producer: Andrew Osborne
Business Manager: Matt Friday
Artist Management: Danielle Lukacs
Design Director: Dennis Payongayong
Senior Designer: Genelle Salazar
Designers: Amy Cruz, Brandon Galosi
Senior Account Director: Steven Panariello
Account Director: Joshua Goodman
Account Manager: Meghan Wood
Account Executive: Rachel Passman
Group Director, Behavioral Planning: Heather Lefevre
Director, Behavioral Planning: Deyvis Rodriguez
Communications Planning Director: Patrick Tomasiewicz
Communications Planner: Bryant Lim
Music Search: Shayne Alexander / Marmoset
Production Company: Phantoscopic
Executive Producer: Liz Hart
Directors: Iain Forsyth, Jane Pollard
Line Producer: Noelle Nimrichter
DOP: Benjamin Magahy
Editors: Nathan Perry-Green, Olly Stothert
Telecine / Visual Effects Company: Dirty Looks
Telecine Artist: Vanessa Taylor
VFX Producer: Tom Balkwill
Post Production: EG+ Worldwide / New York
Senior Post Producer: Heath Schoengold
Editor: Brad Go, Brad Go
Color: Jeff Sousa
Audio: Corey Bauman
BBDO Studios Lead: Michael Gentile
Editors: Alex Lubars, Jeff Reagan
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kleenex's picture

nice effort.

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