Agency Network: 
January 2010 Dragon

Film advertisment created by Cramer-Krasselt, United States for, within the category: Finance.

Advertising Agency: Cramer-Krasselt, Chicago, USA
EVP / Chief Creative Officer: Marshall Ross
Group Creative Director: G. Andrew Meyer
Senior Copywriter: Brian Bennett
Senior Art Director: David Levy
VP / Interactive Director: Jamie Anderson
Producer, Interactive: George Zrust
Interactive Art Director: Leigh Masters
Interactive Copywriter: John Angelopolous
Producer, Freelance: Tammy Auel
SVP / Group Account Director: Patty Cohen
Account Supervisor: Jamie DeFer
SVP, Group Planning Director: Joan Colletta-Sapp
VP / Group Media Director, Interactive: Brian Mandelbaum
VP / Group Media Director: Marcia Selig
Production Partner: The Sweet Shop
Director: Mr. Hide
Director of Photography: Guillermo Navarro
Interactive Production Partner: Luxurious Animals
Creative Director / Sound Designer: Garrett Nantz
Producer: Ali Baranker
Flash Programmer / 3D Artist: Justin Schrader; Chaiwen Chou
Designer / Animator: JB Ayers; Matt Johnson
3D Artist: Evan Passero
Production Artist: Ewen Ku
Visual Effects: Fin Design, Sydney
Music / Sound Design: Q Department
Print Photographer: Ross Brown

Comments (8)

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Highest Rated

diogorspd's picture
Activity Score 52

Very good, and I think it stands right besides the target. Congrats!

jackmancer2017's picture

It made no sense when I watched it without sound heh. But with sound it does make sense, but the whole "go to our website" metaphor is a bit goofy, stepping in some Star Trek portal, landing in some Japanese scenery.

sirvan's picture
Activity Score 29860

Spectacular animation, and a very good "visual" for the the feeling of your mortgage going under water. I'm sure this connects very well w/ the target.

CK's been doing some good work lately. Keep it up guys!


"I love some things, and don't love some other things."

chris myles's picture
chris myles
Activity Score 429

I agree with you Sirvan.

Hibon's picture
Activity Score 3734

I like only the animation production.

Simple ideas are the best !

Marlus Lau's picture
Marlus Lau
Activity Score 1808


diogorspd's picture
Activity Score 52

Very good, and I think it stands right besides the target. Congrats!

satrianee's picture
Activity Score 3748

I loved the dragon..

kurtberengeiger's picture
Activity Score 7323

Loved the dragon metaphor, but not the pay-off. Sorry.