Vacuum Cleaner

Agency Network: 
February 2017

Yelli. Vacuum Cleaner

Also From This Campaign (2 items)


Another autumn advertising campaign for our friends, Yelli brand of "Yarmarka" company. This time we were solving two problems at once: showing the easy cooked Yelli soups and developing the idea for a series of pre-rolls which would allow the brand to create endless new plots without additional costs.

And we came up with the idea and structure of the videos built on Internet memes - an endless resource of user content and vivid plots. We complemented them with the slogan delivering the main message of the campaign.

The result of the campaign: the percentage of pre-rolls views was 67% and the cost of broadcasting dropped more than twice – from 1.39 to 0.60 RUB.

Film advertisment created by Arriba!, Ukraine for Yelli, within the category: Food.

Advertising Agency: Arriba!, Kharkov, Ukraine
Creative Director: Max Burstev
Art Director: Inna Alimova

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kleenex's picture
Activity Score 50548

I pass.