Another autumn advertising campaign for our friends, Yelli brand of "Yarmarka" company. This time we were solving two problems at once: showing the easy cooked Yelli soups and developing the idea for a series of pre-rolls which would allow the brand to create endless new plots without additional costs.
And we came up with the idea and structure of the videos built on Internet memes - an endless resource of user content and vivid plots. We complemented them with the slogan delivering the main message of the campaign.
The result of the campaign: the percentage of pre-rolls views was 67% and the cost of broadcasting dropped more than twice – from 1.39 to 0.60 RUB.
Film advertisment created by Arriba!, Ukraine for Yelli, within the category: Food.
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