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Agency Network: 
Published/Aired: 
February 2017
Description: 

Exotic cooking with Yelli became easier. It almost registered in the home kitchen. And now you don’t have to go to a restaurant to have an American chowder or Indian masurdal. But it was difficult for customer to put up with this fact because of the barrier: exotic means hard to cook. That’s what we were working on in the video., We found out a funny insight: when you’re cooking something complicated you’re standing at the stove for a long time, you’re cleaning, cutting, crushing, pouring in, grinding, brewing– you’re sweating as you’re working out. That’s why we decided to show that cooking an exotic soup with Yelli would be such a simple exercise. At the same time we associated with a healthy lifestyle where our product was a full first course.

And a friendly crazy chef in the lead role not only became a source of joy for the agency but also increased the viewing time of the pre-roll.

Film advertisment created by Arriba!, Ukraine for Yelli, within the category: Food.

Advertising Agency: Arriba!, Kharkov, Ukraine
Creative Director: Max Burstev
Art Director: Inna Alimova

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