Agency Network: 
December 2008

This campaign was created to inform gamers about the XBox Live Arcade game titled 'Go! Go! Break Steady'. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition ­they had no idea what was about to happen.

Film advertisment created by Taxi, Canada for Xbox, within the category: Gaming.

Advertising Agency: TAXI, Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Raul Garcia
Copywriter: Matt Bielby
Director: Alex Ogus
Agency Producer: Kevin Saffer
Editor: Daniel Pruger

Comments (6)

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morse's picture
Activity Score 18024

Very funny! Good work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Zaidi's picture
Activity Score 80

nice music

Guest's picture

haha "the other guy could do it" in his face!!

kurtberengeiger's picture
Activity Score 7323

Yep. That comment and look actually made this one kinda funny.

Emran Hayat's picture
Emran Hayat
Activity Score 832

lol... thats rude :o/ ... but the guy performed awsem ;o) 10/10 for the break dancer

Creativity is a natural extension of our enthusiasm

Guest's picture

The idiots who got this creative idea need to know that they should not play around with real talent like these dancers, its sheer disrespect for such good artists.