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Agency Network: 
Published/Aired: 
March 2011

Description

Film advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Copywriter: Mike Felix
Art Director: Matt Swinburne
Production: PLAZA
Director: Dave Klaiber
Producer: Susannah DiLallo
Post Production: Cutting Edge
Editor: Danny Tait
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Ads.chinaSMACK's picture

Works for me. Nice ones Leos

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

TommyO's picture

Very nice!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

morse's picture

Very nice. Scared me enough to switch off the lights. :)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Parull's picture

If they would have shown the man hitting the bulb and then cracking it off.. and then sit in terror in dark...won't that be more dramatic?

Parull
Activity Score 3
College of Art
100proof's picture

Or at least have a sort of bulb that you can't break (maybe a chandelier or pendant of some sort). This was the only flaw in my eyes, still an awesome ad regardless!

100proof
Activity Score 14
Montreal, Canada
sirvan's picture

Simple insight, fun execution.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Prof's picture

hilarious idea

Prof
Activity Score 1449
Copywriter |

Quite really.

Manoma's picture

Excellent !!!

Manoma
Activity Score 1108
Copywriter
jagadeesh's picture

clever..beautiful copy,it tied the whole ad together..i love it..

jagadeesh
Activity Score 743
Wordnerd's picture

Ha! very nice!

Wordnerd
Activity Score 6692
Copywriter
Glut's picture

Nice!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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