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When only a powerful cleaner will do

Agency Network: 
Published/Aired: 
September 2009

Description

Film advertisement created by Grey, Australia for White King, within the category: House, Garden.

Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Directors / Copywriters: Jay Furby, David White
Agency Producer: Sandi Gracin
Production Company: Phenomena, Bangkok
Director: Thanonchai
Producer: Melvin Wong
Account Managers: Claire Manning , Vanessa Long
Marketing Manager: Adrian Sandy
Brand Manager: Megan Farquhar
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Klidesign's picture

Not even funny...

Klidesign
Activity Score 209
Graphic Designer
takyuz's picture

i think first 18 seconds are enough (plus product). No need for rest.

takyuz
Activity Score 120
Creative Director
krautland's picture

I agree. I laughed.

but "white king power" ... who the hell came up with THAT name?

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

A little too obvious for me.

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

i really like it because for a toilet cleaner an elephant doing a dump is refreshing....how is that obvious???????

Guest
Guest's picture

Funny....different.
Makes its point.
Memorable.

Guest
Temple's picture

All those "guests" comments about this not being funny or original make one wonder who are these "guests". Is it Drogaguest? Is it Boguskiguest? What's around that's funnier and more original than an elephant taking a crap?

Temple
Activity Score 11341
Creative Director
foxbc's picture

Please tell me you're being sarcastic.

foxbc
Activity Score 29
CU Boulder
Prof's picture

bad in every way

Prof
Activity Score 1449
Copywriter |

Quite really.

Goblin's picture

Cmon!!!!!

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

i think the detractors are weird...it's for a powerful toilet cleaner.... it cleans up big dumps...at least someone broke the category in a funny way..i for one like it a lot.

it is different so i guess that IS why it gets criticism at first....typically dumb reaction.

those that know, know...in my agency anyway, that has no hidden agenda .

Guest
Sydney based jake's picture

so so.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
AXAY555's picture

it looks like they were trying too hard to make it look like a funny thai commercial...but they fail....not at all funny.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
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