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Pouncing

Campaign
Agency Network: 
Published/Aired: 
January 2010

Also From This Campaign 3

Description

Production House: City: Culture Creative and Co.

Editor: Culture Creative and Co.

Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.

Advertising Agency: Proximity, Toronto, Canada
Creative director: John Gagne
Associate Creative Director: Dave Stevenson
Copywriters: Dave Stevenson, Justin Olding
Art directors: Jeffrey Da Silva, Mark Rawlinson
Executive Producer: Sophia Peckan
Director: Craig Goodwill
Director of Photography: Henry Sansom
Music: Earthship by Jonathan Geer
Account Management: Simonne Darby
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Phil Lestino's picture

Dissapointing......and slightly boring

Phil Lestino
Activity Score 1684
CurryJ's picture

Beautiful videography though

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

satrianee's picture

beautiful animal would never fail giving nice (photo/video)graphy... But not powerful enuf.

satrianee
Activity Score 3748
joost's picture

This is 100% the Pedegree commercial. Only they changed dogs into cats.

joost
Activity Score 15
Copywriter
ivan's picture

It's the same company, so...

ivan
Creative Director at Ads of the World
Realist's picture

No.

Proximity is part of bbdo and pedigree is part of tbwa

Realist
Activity Score 37
ivan's picture

I mean Whiskas and Pedigree are both owned by the same company: Mars.

ivan
Creative Director at Ads of the World
gmint7's picture

thank god they don't sell snake food

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Reality Check's picture

To enjoy it you almost have to be stoned on catnip.

Reality Check
Activity Score 2539
michdec's picture

Let down. I thought the ending was going to be something great.

michdec
Activity Score 440
Inesita's picture

When it says "Then in a flash", shouldn't the cat move fast and shouldn't there generally be something going on? It's quite boring, when the entire thing is in slow motion....

Inesita
Activity Score 65
Marketing Manager
razorsharp creative's picture

Just as Joost says, it's the same concept as the "dog food" spot, but not as effective. Too bad because it would seem a cat has a lot more potential for this kind of photography.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Marlus Lau's picture

a little too long for this, is it not?

boring also!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
AJBS's picture

I could end this with "All that perfection focus to catch a Whiscas" its only my opinion of course.

AJBS
Activity Score 4
Copywriter at Saatchi & Saatchi
Prime83's picture

pointless

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Molecule's picture

you don't actually see the cat leap. ugh.

Molecule
Activity Score 435
Copywriter
npravn's picture

These executions really makes you believe that Whiskas no everything there is to know about cats. I love it!

npravn
Activity Score 159
Creative Director at Integral A/S
Huub's picture

Kitteh!

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
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