The Reclaim

Agency Network: 
February 2013


The campaign tells the true story of how an error was made when the border was originally marked, giving Victoria an extra 500 square miles of South Australian land. Such was the controversy; the land became known as, ‘The Disputed Country’. The launch TVC will take viewers on the journey of how West End intends to reclaim ‘The Disputed Country’ from Victoria, and aims to give the locals who live in that area, the main thing they have been missing out on all this time, South Australia’s number one beer West End Draught!

Film advertisement created by BMF, Australia for West End, within the category: Alcoholic Drinks.

Advertising Agency: BMF, Australia
Digital: The White Agency
Media: ZenithOptimedia
PR: Res Publica
Log in or register to post comments
kleenex's picture


Activity Score 51126
Web Designer/Developer
Featured Content

Latest Collections