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Treat Yourself Better

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Film advertisement created by Fred & Farid, France for Weight Watchers, within the category: Professional Services.

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music
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morse's picture

Why is it so washed out?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture

u talkin about the whole campaign or the video in this one -_-

khronos
Activity Score 998
Copywriter
somecopywriter's picture

Gives me shivers...and not in a good way.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Temple's picture

I'm missing the good old days of F & F.

Temple
Activity Score 11341
Creative Director
Hadrons's picture

The whole campaign, the idea & the execution, is top flight !
We are talking to women with weight problems.

We should treat ourselves better, starting from the notion that our mouths are NOT ONLY food processors.
We shouldn't abuse it by shoving food in order to compensate.
Maybe by putting on extra lipstick, emphasizing how beautiful our mouths are, we might use our mouths for other purposes.. and start feeling like women again.

(lots of mouths) :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

I feel like I am in the 80ies

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Paolo Buatti's picture

The moving fish is horrible...

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

ishiboy's picture

I am not liking this one bit.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
zebraxas's picture

i dont understand the campaign, and i dont agree with "Hadrons" view of it, because in certain situations something disgusting gets inside the mouth (like fish) sometimes something unhealthy (candy) and sometimes something very healthy (vegetables) so i really dont get the message

zebraxas
Activity Score 88
Copywriter
andylefty's picture

Liking the vibe. It's weird.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

No really going for this TV spot.

kleenex
Activity Score 51721
Web Designer/Developer
ahit60's picture

Don't see any garbage disposal-food processor metaphor throughout the campaign. There's a pretty strong visual reference to oral sex (some more than others). In which case the line makes sense.

ahit60
Activity Score 26
Naino's picture

I liked the arty attitude

Naino
Activity Score 98
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