Advertisement

All you can eat

Agency Network: 
Published/Aired: 
February 2015

Weight Watchers: 'All You Can Eat'

Description: 

Film advertisment created by Wieden + Kennedy, United States for Weight Watchers, within the category: Professional Services.

Advertising Agency: Wieden + Kennedy, USA

Comments (7)

Log in or register to post comments

Highest Rated

sb1's picture
sb1
Activity Score 19

When I first watched this commercial for Weight Watchers, my first initial thought in relation to what we are learning within Integrated Marketing Communication, was that this relied on Delayed-response promotion. What we saw in the short commercial were series of other commercial promotions that push people into needing food in certain extremes. Weight Watchers is promoting their services by sharing that they can help people stop consuming unhealthy and big portions of unhealthy food. WW was very smart because they relied on imagery and message themes that emphasize the brand’s benefits. The goal of this commercial was to give a reality check to all viewers, hoping that those who are specific targets will realize that they need to watch their weight by not eating the unhealthy foods that surrounds their life on a daily basis. This sort of promotion hopes to succeed by having an audience emotions involved which lead to staying in memory of an individual whenever they come across the product.

Pete R.'s picture
Pete R.
Activity Score 3412

This didn't make sense to me.

kleenex's picture
kleenex
Activity Score 50528

A miss imo.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

works for me

sb1's picture
sb1
Activity Score 19

When I first watched this commercial for Weight Watchers, my first initial thought in relation to what we are learning within Integrated Marketing Communication, was that this relied on Delayed-response promotion. What we saw in the short commercial were series of other commercial promotions that push people into needing food in certain extremes. Weight Watchers is promoting their services by sharing that they can help people stop consuming unhealthy and big portions of unhealthy food. WW was very smart because they relied on imagery and message themes that emphasize the brand’s benefits. The goal of this commercial was to give a reality check to all viewers, hoping that those who are specific targets will realize that they need to watch their weight by not eating the unhealthy foods that surrounds their life on a daily basis. This sort of promotion hopes to succeed by having an audience emotions involved which lead to staying in memory of an individual whenever they come across the product.

Liviu's picture
Liviu
Activity Score 4399

now I want to eat more... the ad is more appropriate for a catering businesses

halaby87's picture
halaby87
Activity Score 10166

But the Vows ok

rolanddelmar's picture
rolanddelmar
Activity Score 40

It works, because it's ability to create a emotional consciousness to triggered.

Advertisement