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All you can eat

Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by Wieden + Kennedy, United States for Weight Watchers, within the category: Professional Services.

Advertising Agency: Wieden + Kennedy, USA
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Highest Rated

sb1's picture

When I first watched this commercial for Weight Watchers, my first initial thought in relation to what we are learning within Integrated Marketing Communication, was that this relied on Delayed-response promotion. What we saw in the short commercial were series of other commercial promotions that push people into needing food in certain extremes. Weight Watchers is promoting their services by sharing that they can help people stop consuming unhealthy and big portions of unhealthy food. WW was very smart because they relied on imagery and message themes that emphasize the brand’s benefits. The goal of this commercial was to give a reality check to all viewers, hoping that those who are specific targets will realize that they need to watch their weight by not eating the unhealthy foods that surrounds their life on a daily basis. This sort of promotion hopes to succeed by having an audience emotions involved which lead to staying in memory of an individual whenever they come across the product.

sb1
Activity Score 19
Pete R.'s picture

This didn't make sense to me.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

A miss imo.

kleenex
Activity Score 51787
Web Designer/Developer
CrackerJackFlash's picture

works for me

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

sb1's picture

When I first watched this commercial for Weight Watchers, my first initial thought in relation to what we are learning within Integrated Marketing Communication, was that this relied on Delayed-response promotion. What we saw in the short commercial were series of other commercial promotions that push people into needing food in certain extremes. Weight Watchers is promoting their services by sharing that they can help people stop consuming unhealthy and big portions of unhealthy food. WW was very smart because they relied on imagery and message themes that emphasize the brand’s benefits. The goal of this commercial was to give a reality check to all viewers, hoping that those who are specific targets will realize that they need to watch their weight by not eating the unhealthy foods that surrounds their life on a daily basis. This sort of promotion hopes to succeed by having an audience emotions involved which lead to staying in memory of an individual whenever they come across the product.

sb1
Activity Score 19
Liviu's picture

now I want to eat more... the ad is more appropriate for a catering businesses

Liviu
Activity Score 4399
halaby87's picture

But the Vows ok

halaby87
Activity Score 10264
rolanddelmar's picture

It works, because it's ability to create a emotional consciousness to triggered.

rolanddelmar
Activity Score 40
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