Kenya Bucket List

Agency Network: 
August 2013


Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Creative Director: Julia Neumann
Art Director: Sam Shepherd, Donna Kwon
Copywriter: Frank Cartagena, Kevin Meagher
Head of Design: Juan Carlos Pagan
Designer: Brian Gartside
Head of Production: Ed Zazzera
Director / Editor: Alec Helm
Producer: Nina Horowitz
Business Manager: Lynda Blaney-Smith
Color correct: Nice Shoes
Music: Singing Serpent
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Highest Rated

nepotiums's picture

Brilliant. And touching.

Activity Score 251
morse's picture

Wow, just wow. Very convincing. Where do I donate?

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 51126
Web Designer/Developer
makasun's picture

Nice. I like it!

Activity Score 137
Marketing Manager
Jase Corbs's picture

Manly tears were shed.

Jase Corbs
Activity Score 56
Creative Director
JuanCabral's picture

Wow. Thanks DDB. It's things like this that make me happy to be in advertising.

Activity Score 45
certaintly's picture

a 4 yr old's bucket list is a really smart idea.
i wouldve liked it better if it they focused only on the simple stuff, showing that it's even just the simple stuff that he doesnt get to appreciate/experience

Activity Score 3994
mr.x's picture

Agree. Although some of the things were simple. Like seeing the ocean. But yeah I'd like it even more if the list were, for example: seeing the ocean, learn to swim, ride a bike, see a movie at the theatres, make snow angels. That would show how unfortunate people appreciate little things in life.

Activity Score 998
Forsbergs Skola
Mongoose's picture

One more, just one more & tears will flow freely... This is amazing stuff!

Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

James Halloran's picture

Now, that is a heart-touching ad! Full of power and a strong message!

James Halloran
Activity Score 10
Editor at
Nicole Benson's picture

WOW. Absolutely beautiful.
Perhaps I am the target audience for this ad or maybe I just sensitive, but I certainly felt the emotional message this commercial delivered.
I like the way it conveyed the urgency of this issue without making it a 'sad' commercial.
I will certainly be sharing this.

Nicole Benson
Activity Score 2


nepotiums's picture

Brilliant. And touching.

Activity Score 251
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