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First World Problems Anthem

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director / Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In The Groove Music
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talkingisfree's picture

Nice

talkingisfree
Activity Score 2712
Art Director
dsklan's picture

this is so dumb, don't you think people in the first world have serious problems too?
for example this fake-tvc will win no award: you get fired, stressed, depressive, alcoholic, heart attack, finally you will die.... big problems, i think!

dsklan
Activity Score 1926
Art Director at homeshop
Roger Keynes's picture

I think this ad is meant to polarise people... from those who are human enough to help others less fortunate...
and those who can fuck off and go straight to the die part. That's two problems solved. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Joseph_Thomas's picture

Noone's buying that the whole #firstworldproblems trend was serious. It was a joke, ironical, and more effective than this ad!

Joseph_Thomas
Activity Score 31
Christ University, Bangalore
feysal's picture

love it sooo much ...i can relate coming from Kenya it definitely hits the problem in the head. Big up to ddb

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

miko1aj's picture

great idea. But I think it doesn't need any explanation at the end.

miko1aj
Activity Score 3086
Temple's picture

Cannes. Stop hating something so good. Yes, first world citizens also have problems but that's not the point.

Temple
Activity Score 11341
Creative Director
CrackerJackFlash's picture

lovely

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Nike Diesel's picture

Really, really good. Well done.

Nike Diesel
Activity Score 13630
Art Director
Gualcor's picture

I hate it when they turn memes into ads.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Victorious's picture

I agree with you. This whole concept of "firstworldproblems" was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative, embarrassing and totally inappropriate. That phrase continues to be a joke on many of these meme sites and to create a commercial with such a serious topic from something so silly is actually offensive.

Victorious
Activity Score 95
Photographer
sebarestless's picture

Lame indeed.

sebarestless
Activity Score 116
kleenex's picture

not bad.

kleenex
Activity Score 51126
Web Designer/Developer
Roger Keynes's picture

Great.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

youngilvy's picture

Great

youngilvy
Activity Score 142
Creative Director
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