First World Problems Anthem

Agency Network: 
October 2012

Film advertisment created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director / Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In The Groove Music

Comments (15)

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talkingisfree's picture
Activity Score 2712


dsklan's picture
Activity Score 1926

this is so dumb, don't you think people in the first world have serious problems too?
for example this fake-tvc will win no award: you get fired, stressed, depressive, alcoholic, heart attack, finally you will die.... big problems, i think!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I think this ad is meant to polarise people... from those who are human enough to help others less fortunate...
and those who can fuck off and go straight to the die part. That's two problems solved. ;)

The Jobless Writer
Will Think for Salary

Joseph_Thomas's picture
Activity Score 31

Noone's buying that the whole #firstworldproblems trend was serious. It was a joke, ironical, and more effective than this ad!

feysal's picture
Activity Score 2571

love it sooo much ...i can relate coming from Kenya it definitely hits the problem in the head. Big up to ddb

groovy baby!

miko1aj's picture
Activity Score 3086

great idea. But I think it doesn't need any explanation at the end.

Temple's picture
Activity Score 11337

Cannes. Stop hating something so good. Yes, first world citizens also have problems but that's not the point.

CrackerJackFlash's picture
Activity Score 19601


Nike Diesel's picture
Nike Diesel
Activity Score 13630

Really, really good. Well done.

Gualcor's picture
Activity Score 978

I hate it when they turn memes into ads.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Victorious's picture
Activity Score 95

I agree with you. This whole concept of "firstworldproblems" was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative, embarrassing and totally inappropriate. That phrase continues to be a joke on many of these meme sites and to create a commercial with such a serious topic from something so silly is actually offensive.

sebarestless's picture
Activity Score 116

Lame indeed.

kleenex's picture
Activity Score 50610

not bad.

Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

youngilvy's picture
Activity Score 142