October 2007
Advertising Agency: GSD&M's Idea City, Austin, Texas, USA
Editor: Andrew van der Westhuyzen
Group CD / Copywriter: Mark Ray
Group CD / Art Director: David Crawford
Creative Director / Art Director: Bill Marceau and Jay Russell
Creative Director / Writer: Wade Alger
Agency Executive Producer: Jeff Johnson
Producer: Paul Golubovich and Aaron Kovan
Director: Andrew van der Westhuyzen
Production Company: Collider Films
Music / Sound design: Felix Bloxom
Composer: Principal talent, Sydney, Australia
Voiceover: Will Lyman

Comments (17)

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Charlie Pratt's picture
Charlie Pratt
Activity Score 427

FREAKIN' SWEET. What a nice effect, and a well-written script, too.

pneuburg's picture
Activity Score 251

Very nice, everything about it was done well. Too bad BMW cars are short lived performers. The older models were made better.


fractalrene's picture
Activity Score 1504

The only thing I really hate is the CleanEnergy tag printed over the car. Everything else is perfect.'s picture
Activity Score 1021

woaw , graet work and copy

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Clever tagline + stunning visual effects = WIN!


Join the rarely updated ad orgy here:

chinaski's picture
Activity Score 951

neat job. i liked the voice over.

ivan's picture

Is it just me or the tagline blames us (the world) for not being able to release a Hydro BMW sooner? Right...

Jet Lee's picture
Jet Lee
Activity Score 127

I didn't think of it that way,Ivan.
In fact I like the tagline a lot.
'Ready for the world when the world is ready' > simply means the world is still unwilling to be nature-conscious, use recycle products, drive nature-friendly cars, etc. When they are, this car awaits. ;)

ultraboon222's picture
Activity Score 220

I almost peed my pants when I saw this on tv the other day...


Too many cooks in the kitchen....

vuxan's picture
Activity Score 131

Ha ha ha ha
When I watched it the second time (after reading the comments) I almost peed my pants too!

I agree that it's a great ad, but the last line indeed is a bit arrogant, I must agree with ivan... It's like: we want to save the world, but the world is still too (add something like: careless, cheap, selfsufficient etc.) for our marvelous car...
Well, it is not world's duty to buy your car, it's your duty as a company to make it affordable.

theartiz's picture
Activity Score 82

To me it looks like they are trying to point this out... that they are trying to make such a thing that would run on better fuel (Ideally H2O) rather than Fossil Fuel that produces CO2 ...

F.F. (Oil) being a big factor for the great unrest in the world nowadays.

Fit this in... and everything becomes clear in your mind.

"We want to save the world... But the world is too damn busy fighting over nonsense."

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Alternately we would say:

"Ready for the World , Whenever its ready"

translates =

"Waiting for the World to Grow UP."

benjaminbrown's picture
Activity Score 439

I also hate the writing on the car, it cheapens it.

ahmed ragheb's picture
ahmed ragheb
Activity Score 297


zetahn's picture
Activity Score 3

Wow, its an amazing work!

gmint7's picture
Activity Score 2675

erm.. what product again??


iT-iS-i's picture
Activity Score 1721

Gets me everytime... One of the simplest ideas ever created, one of the greatest single advertising pieces I've seen in a long time.

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

nugas's picture
Activity Score 8

why this is not showing up in my computer ? is there point based viewing in this web site ?