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Off the ground

Agency Network: 
Published/Aired: 
September 2009

Description

Film advertisement created by JWT, Kuwait for Wataniya Airways, within the category: Transport.

Advertising Agency: JWT Kuwait
Executive Creative Directors: Alessandro Antonini, Mark Makhoul
Art Director: Amin Abu Hamzeh
Senior Copy Writer: Ahmed Abdullah AL Aslawi
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Grace's picture

Nice direction. Emotive.

Grace
Guest's picture

good ad.

Guest
alexander_bickov's picture

Nice slow motion

alexander_bickov
Activity Score 3279
Brainsugar's picture

Something nice in this film.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Great...

Guest
Guest's picture

lovin' it.

Guest
Guest's picture

Yeah slap any other airline and it still works! And what no good editors in Arab land...

Guest
Reality Check's picture

On Tue, 2009-09-15 11:14, Guest wrote: Yeah slap any other airline and it still works!

Reality Check replies: But no other airline did it, so there you go.

Reality Check
Activity Score 2539
Guest's picture

Trying to think for what have I seen this before!!!

Guest
slowrider's picture

inspired by NIKE!

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

I think, I am about to cry.

Guest
silvi's picture

Qué lindo!

silvi
Activity Score 4172
Copywriter
Guest's picture

Rather have a few Mary Jane's and lie on the floor making snow angels in my laundry.

Guest
sirvan's picture

Nice.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Until I got to the end line, I was thinking 'Nicely shot. No idea.' But that end line is lovely. I trust - and hope - there is a print campaign to go with it. Sure it is an entirely generic insight, but it is so nice and so original it can carry a campaign. Lovely piece of writing.

Guest
Guest's picture

nice spot

Guest
Guest's picture

http://www.youtube.com/watch?v=wMf1sr9UOjU

Ripoff dude. Work for AIr Canada marketing department, JWT Kuwait we need to have a chat!

Guest
shahidali's picture

awesome directiion, copy and fantastic creative. a total team work.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

LeeMoh's picture

And I thought all airlines get people off the ground! Silly "I" am.

LeeMoh
Activity Score 424
Guest's picture

The line!
The line!
super!

Guest
firebug's picture
firebug
Activity Score 1113
lucas79's picture

very nice, good slow motion, but no new idea

lucas79
Activity Score 50

Lucas Advertising

opposite of u's picture

this plane is gonna fall

opposite of u
Activity Score 301
copywriter
Guest's picture

Nike, Air canada, Zonc and now Wataniya!

Guest
Guest's picture

Not a good idea to copy air canada!!!!

Guest
Guest's picture

Yo, Reality Check, check the link provided by the some what angry Air Canada employee, so there you go.

Guest
Guest's picture

I fail to see ANY resemblance to the Air Canada ad. I mean, how the hell does "hey America, get up here" have anything in common with "the best moments happen when you are off the ground"?

This beats the Air Canada ad anyday. AMAZING work JWT Kuwait, don't listen to these haters.

Guest
Guest's picture

I mean is sweet and all but that's about it. I'd give it a 5, that's all folks!

Guest
Guest's picture

Fantastic ad. I hope everybody enjoyed the show like I did ;)

Guest
reemserena's picture

amazing

reemserena
Activity Score 29
Graphic Designer
andylefty's picture

's okay

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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