Agency Network: 
June 2008

Washington Lottery: Birds


Music Produced by Anthony Marinelli

Film advertisment created by Publicis, United States for Washington Lottery, within the category: Gaming.

Advertising Agency: Publicis in the West, Seattle, USA
Executive Producer: Derek Ruddy
Creative Director: Dan Fietsam
Art Director: Scott Rasmussen
Copywriter: Jeff Siegel
Production Company: Sticks+Stones Studios, Los Angeles
Director: Jerry Brown
Executive Producer: Marlon Staggs
Producer: Gabrielle Yuro
Head of Production: Jason Dennis
Director of Photography: Tom Olgeirrson
Post-Production: Fischer Edit, Minneapolis
Editor: Lindy Wilson
VFX Supervisor / FLAME Artist: Jake Parker
Editorial & VFX Producer: Bill Rogina
Film Trasfer: Pixel Farm, Minneapolis
Colorist: Oscar Obozay
Music: Music Forever
Composer: Rob Simonsen

Comments (42)

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Highest Rated

Gray67's picture
Activity Score 10

Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

They forgot to give craft services a credit. But I do like this spot a lot. Very tastefully and beautifully done for an often junky and crap filled category.

back2b's picture
Activity Score 191


biabitch's picture
Activity Score 298

this is really nice.

craftsman's picture
Activity Score 67

Very, very nice!

bnovoa20's picture
Activity Score 38

great work

lishoyg's picture
Activity Score 73

the penguin is so cuuuuuuuuuuuuute....... goood spot....

Prof's picture
Activity Score 1449

Can't get a more awesome penguin !
So nice!

Quite really.

ZZbottom's picture
Activity Score 111

except for smiling man (what a pity, cut him!) i like it. cool and poetic.


new designer's picture
new designer
Activity Score 98

this is amazing! which smart ass had this great idea? soooo cool~

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

no good dramaturgy. better let some time to prepare flying penguin.
but still good spot. congrats to the team. made me wanna have penguin.

Alistair C.'s picture
Alistair C.
Activity Score 692

it's beautiful and makes u wanna fly with a penguin; the chicken looks dumb, but the penguin is excited!

tsea's picture
Activity Score 123

this is a very nice thought. love it.

delithekid's picture
Activity Score 54

great work.

"simple is the best."

ernesto p's picture
ernesto p
Activity Score 76

renault clio "grande por dentro"...

franksandres's picture
Activity Score 172


matita's picture
Activity Score 488

Really touching, brilliant twist for the product. Metal.

kergu's picture
Activity Score 6795

Just excellent and emotive...but the ending i dont know.. i could be better.

veroruvioli's picture
Activity Score 82

Good advertising improves your life.

-Argentine copywriter for export-

Ed Mintone's picture
Ed Mintone
Activity Score 585

s-w-e-e-t :]

whitespace's picture
Activity Score 1953

Imma go get me some lott tix.

An' chikin.

phoamcor's picture
Activity Score 1284

Verrrrrrrry charming. Nice fresh twist on lottery ads.

december's picture
Activity Score 93

I love this commercial.

Jose_ND's picture
Activity Score 7

aaaw, not bad, cute cuddly birds, what can i say? its really nice, its likeable, we'll remember it, but will we remember which brand is it for? The content is not quite relative to the product, and if you're doing an ad which has this characteristic, then you should appeal a bit more to the brand itself, making it more present. It just would have made a great ad out of this one because, it's not about us remembering how cute the penguin is, is about us remembering the brand.

capywriter's picture
Activity Score 5509

Lucky birds...

Dusan Zica's picture
Dusan Zica
Activity Score 116

I like it.

Don Rapper's picture
Don Rapper
Activity Score 223

very very nice idea!

gmint7's picture
Activity Score 2675


I wish penguins are watching this ad.


amsterdam73's picture
Activity Score 374

Wow! Best I've seen since Cannes.
Wish I made this one.

Anabel's picture
Activity Score 46

so touching, made me cry... clap clap clap

Wordnerd's picture
Activity Score 6692

this is so overwhelmingly sweet!

Gray67's picture
Activity Score 10

Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.

vivinunez's picture
Activity Score 5

very nice. love it!

AEB's picture
Activity Score 2

What a terrific creative idea. Very tender-hearted. I wonder how the landing with the Emu (or Ostrich?) went. I just hope that no Emus were harmed in the making of this ad. Bravo.

Guest commenter's picture
Guest commenter

Is there a way to get a copy or poster of the penguin flying.

I adore this commerical and it makes me smile each time I see it!

Guest commenter's picture
Guest commenter

Sure, nice and cute, but are we quite sure these birds actually want to fly? How do we know they aren't panic-stricken being forced to be first-time flyers?

Guest commenter's picture
Guest commenter

Is education in Washington funded in part by the lottery? If it is, than this commercial is all the more poignant for it.

Guest commenter's picture
Guest commenter

I loved this commercial. I felt it was very cute and I really appreciated the message that every bird should get to fly. I really felt it was creative and I really enjoyed it.

Paul A. Benson's picture
Paul A. Benson

Our favorite commercial...we watch it over and can I share it with friends?- I don't find a share option

Guest commenter's picture
Guest commenter

i love this ad, but everytime I watch it I wonder how did the land the emu?

Guest's picture

It´s so nice to see that ads could carry so positives messages. Congrat!


Guest's picture

These guys are really lucky to have a lottery account that will allow them to do that. I have a lottery client (won't say what state) and they force us to do absolute shit time after time.