Description
We wanted to hero the care & attention that the Warburtons family dedicates to the baking of their bread. It is this care that has ensured the freshest, best quality bread is still delivered to families throughout the UK, every day of the year. This has been bought to life in a TV campaign which takes an ordinary scene – such as the daily departure of the bread delivery vans from a Warburton’s bakery – and exaggerates it for dramatic effect, creating a parody of an emotional scene in an epic Hollywood feature film. In the same way, the print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality.
Audio post-production
This professional campaign titled 'Burnt loaf' was published in United Kingdom in April, 2010. It was created for the brand: Warburtons, by ad agency: Y&R. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 14 years ago.
Credits
Advertising Agency: RKCR/Y&R, UK
Creative Director: Mark Roalfe
Copywriter and Art Directors: Mark Waldron, Dave Godfree
Planners: Ben Kay, Liz Wolstenholme
Account Director: Elizabeth Blatch
Account Manager: Josh Harris
Agency Producers: Ruth Bradley, Amanda Gower
Media Company: Mindshare
Media Planner: Fleur Hoiles
Production Company: Sonny London
Director: Guy Manwaring
Producer: Alice Grant
Deputy Head of TV: Jody Allison
DOP: Nanu Segal
Steadicam Operator: Simon Baker
Production Designer: Hugo Luczyc-Wyhowski
Costume Designer: Spencer Horne
Editor: Mark Edinoff @ The Quarry
Post Production: Absolute Post
Post Production Supervisor: Phil Olham
Sound Design: Anthony @ Factory
Photographer: Paul Murphy
