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Holiday Heimlich

Campaign
Agency Network: 
Published/Aired: 
December 2010

Also From This Campaign 2

Description

Film advertisement created by John St, Canada for War Child, within the category: Public Interest, NGO.

Advertising Agency: John St., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Writer: Simon Bruyn
Art Director: Andrew Livingston
Account Manager: Zoe Baines
Producer: Dale Giffen, Cas Ward
Production Company: OPC
Production Manager: Dwight Phipps
Director: Jon Barber
Director of Photography: Doug Koch
Editor: Jonathan Egan
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Casting House: Fade To Black
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CuriousPencil's picture

Touching and smart, two of my favourite things.

CuriousPencil
Activity Score 4225
Copywriter
thedesignaddict's picture

This campaign is sending conflicting messages. On one hand it's saying, "Bad gifts don't save lives.", and on the other hand it's showing us that bad gifts do save lives. This isn't working for me.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

I think it's playing off the hypothetical against the real, saying "this wouldn't happen, but this can." You might be oversqueezing your Literal gland a tad on this one.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

it's supposed to be ironic (ie: this would never happen)

Guest
Guest's picture

I like it. The bad gifts are saving lives, but it's an exaggeration.

Guest
CommandZ's picture

Well done.

CommandZ
Activity Score 2498
Creative Director
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