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Kathoey

Agency Network: 
Published/Aired: 
August 2013

Description

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Advertising Agency: CJ WORX, Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Creative Director: Chutima Sriaranyakul
Copywriters: Kritkhanin Sornchan, Soranut Papungkornkit
Production: Songmue Productions
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fermattei's picture

too fake...

fermattei
Activity Score 95
Art Director |

FM

morse's picture

It's a little predictable, but still good.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture

dumb

certaintly
Activity Score 3994
Tom Megginson's picture
Tom Megginson
Activity Score 548
Creative Director at Acart Communications
ivan's picture

Good point. Full campaign here: http://adsoftheworld.com/taxonomy/brand/hema

ivan
Creative Director at Ads of the World
kleenex's picture

boooooooooooooo.............

kleenex
Activity Score 51126
Web Designer/Developer
yoono's picture

as some guy told about it, it's predictable. and this didn't give me that impact..

yoono
Activity Score 115
Art Director at ADRICH
hallberg's picture

Perhaps not the most original idea, however, looking at it from a sales perspective with the amount of lady-boys here is in Thailand I have no doubt it will be successful with both real women and lady-boys. Great direction for a push-up bra brand here in Thailand.

hallberg
Activity Score 2
joelapompe's picture

Remind me this one also, which was really more funny according to me : http://youtu.be/VOLL-EGgq9A

joelapompe
Activity Score 3853
JAG's picture

I was surprised - didn't figure it out, but was not enticed to buy the bra. Mostly made me wonder about the guy's psyche.

JAG
Activity Score 166
Web design
joelapompe's picture
joelapompe
Activity Score 3853
raina's picture

there is a bra that does that . its for crossdresssers.

it really works for men and women.

THE TRANSWONDER BRA

http://www.transwonder.de/en/bilder.php

http://www.transwonder.de/en/transwonder.php

cleavage creators
http://www.glamourboutique.com/cleavagecreators.aspx

raina
Activity Score 2
David Gor's picture

everyone knows ...

David Gor
Activity Score 673
Art Director at JWT
certaintly's picture

the bro

certaintly
Activity Score 3994
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