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The Epic Split feat. Van Damme

Agency Network: 
Published/Aired: 
November 2013

Description

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits.

Film advertisement created by Forsman & Bodenfors, Spain for Volvo, within the category: Automotive.

Advertising Agency: Forsman Bodenfors, Sweden
Director: Andreas Nilsson
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Wooly Bully by Sam The Sham & Pharaohs
Stunt Coordinator: Peter Pedrero
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Highest Rated

Austin Video Production's picture

This is a fantastic spot. The concept is simple, yet brilliant. It's also impressive that they coordinated this during magic hour. I love the sunset (or sunrise) over his shoulder.

Austin Video Pr...
Activity Score 1310
alausa's picture

This is hilarious!!!

alausa
Activity Score 1420
Creative Director at Noah's Ark
thedesignaddict's picture

Love it. So simple.

thedesignaddict
Activity Score 5403
Art Director at Freelance
GrumpyArtDirector's picture

Great pace, great use of the music, great use of a celebrity, great photography and great relevance for the brand. Great, great, great.

GrumpyArtDirector
Activity Score 858
Art Director
talkingisfree's picture

This is great. Enya + trucks + Van Damme is genius. The idea is simple and perfectly executed. Volvo needs this

talkingisfree
Activity Score 2712
Art Director
Nuno Leal's picture

The soundtrack's Enya. "Only Time". Wonderful idea and equally great work by the director. Van Damme just did what he does everyday ahaha.

Nuno Leal
Activity Score 13
Copywriter
kleenex's picture

A winner!!!

kleenex
Activity Score 51098
Web Designer/Developer
allan080i's picture

Cannes Check!

allan080i
Activity Score 116
Copywriter at Publimark Lowe |

http://www.behance.net/allanjimenez

BernbachOnRoids's picture

I can do the splits like that. Sometimes even on trucks that move forward.

BernbachOnRoids
Activity Score 77
StPepper23's picture

best ad in 2013. congratulations

StPepper23
Activity Score 269
Copywriter
wave's picture

WIN!!!!! CONGRATS!!!!!

wave
Activity Score 471
sacrilegend's picture

Flawless. Beautifully conceived, beautifully written, and beautifully executed. I've been shoving this piece in everyone's face all morning.

sacrilegend
Activity Score 3394
Copywriter
donne2's picture

My favourite ad of the year. Used VanDamme but doesn't suffer video vampire. Superbly well crafted.

donne2
Activity Score 3
CrackerJackFlash's picture

Van Damme that was good!

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Owolawi's picture

I see judges in a lot of shows smiling knowingly and dishing out votes for this spot. Brilliant!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

Diana Báez Castelán's picture

Epic in deed.

Diana Báez Castelán
Activity Score 86
Temple's picture

To win Gold Lions in so many categories, Craft Lions, Automotive sector Lions, Music Lions, you name it.

Superb, one of the best automotive ads in histiry.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

i second that.

Nike Diesel
Activity Score 13630
Art Director
Srgjan's picture

superb.

Srgjan
Activity Score 3
Marketing Manager
faissalo's picture

fan bloody tastic

faissalo
Activity Score 728
Art Director |

Nice init

your mom's picture

see you at Cannes son. congrats

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

Nike Diesel's picture

so much win here its ridicules.

Nike Diesel
Activity Score 13630
Art Director
zaheenkb's picture
zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

faissalo's picture

That is AWESOME !

faissalo
Activity Score 728
Art Director |

Nice init

nepotiums's picture

This is one the best TV spot I've seen this year. Get ready for Cannes.

nepotiums
Activity Score 251
Copywriter
61designstreet's picture

Heart tuocking add of my life.. Its sooooooooooo amagazing, I love it... Very diffrent way to show the trust of a man on volvo trucks and new staring technology..
Supper awesome add of the history...

61designstreet
Activity Score 247
Web Designer/Developer |

www.61designstreet.com

iGenius's picture

Very nice indeed. F&B keeps doing pretty much everything right. But this also proves that in most cases a big budget really makes all the difference. Without JCVD and the epic song it's close to nothing. The execution and "casting" is way larger then the idea ("man doing split between trucks"). I really like the F&B never compromises with the actual output, every time it's top notch. Congrats guys!

iGenius
Activity Score 54
Copywriter at Pool Stockholm
61designstreet's picture

yes a big budget really makes all the difference.

61designstreet
Activity Score 247
Web Designer/Developer |

www.61designstreet.com

Ainat's picture

Awesome.

Ainat
Activity Score 93
rmkida's picture

Epic!

rmkida
Activity Score 369
Art Director |

See what I've done

evikRAM's picture

GREAT..!!

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

Swerve's picture

What's not to like? Concept, Design, Copy, Videography, Music- Everything...Very well done.

Swerve
Activity Score 11
JoseB's picture

Epic split. Epic commercial. Definitely the best of 2013. Also, it took just enough of our time and not a second more. I'd like to see what this goes up against.

JoseB
Activity Score 20
Copywriter
JoseB's picture

CLOSE CALL: Check out 0:49 - 0:50. Looks like VD's right foot slides slightly. Of course he didn't even flinch.

Epic split. Epic commercial. Definitely the best of 2013. Also, it took just enough of our time and not a second more. I'd like to see what this goes up against.

JoseB
Activity Score 20
Copywriter
Austin Video Production's picture

This is a fantastic spot. The concept is simple, yet brilliant. It's also impressive that they coordinated this during magic hour. I love the sunset (or sunrise) over his shoulder.

Austin Video Pr...
Activity Score 1310
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