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Backseat Drivers

Agency Network: 
Published/Aired: 
February 2013

Description

While most auto marketing involves something to the effect of sleek cars making turns on curvy mountain roads, Volvo took a different track (ahem, tack). They wanted to demonstrate that their cars are designed around drivers AND passengers, so they turned to, well, untraditional car reviewers. They invited children to weigh in on their XC model vehicles from the back seat. In an online video shared on YouTube and across Volvo’s social channels, the Volvo XC60 and XC90 are reviewed by real kids -- not actors -- who give their unfiltered views (as kids do) on how the car suits their needs.

Film advertisement created by Cake, United States for Volvo, within the category: Automotive.

Advertising Agency: Cake, New York, USA
Managing Partner: Greg James
Group Director / Social Marketing: Stacy Fuller
Social Marketing Manager: Aaron Jarosh
Additional credits: Havas Media, Rooster NYC
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Highest Rated

Klara K.'s picture

Half a minute with the best quotes would make it more justice.

Klara K.
Activity Score 3343
Charles University in Prague
ankitadv's picture

good ad

ankitadv
Activity Score 818
distortionx's picture

awesome, this one is more than just being safe and

distortionx
Activity Score 15
Student / Istanbul
zouz08's picture

done! sorry guys

http://vimeo.com/26153845

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

kleenex's picture

Nice ad.

kleenex
Activity Score 51110
Web Designer/Developer
Klara K.'s picture

Half a minute with the best quotes would make it more justice.

Klara K.
Activity Score 3343
Charles University in Prague
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