Teddy tragedy

Agency Network: 
February 2014


Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Advertising Agency: Adam&Eve DDB, London, UK
Executive Creative Director / Creative Director: Jeremy Craigen
Creatives: Sigi Egedal, Oli Rimoldi
Production Company: Movie Magic International
Director: Matteo Pellegrini
Producer: Walter Ricciardi
Cameraman / DOP: Massimiliano Gatti
Editor: Stuart Greenwald
Post Production: Band/Pirates ‘n Paridise
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Phantom's picture


Activity Score 118
Dinchermann's picture

why so serious? or why so sad?

anyway; extraordinary and good idea... I like this.

Activity Score 21
Copywriter at Ege University Advertising (Masters Degree) |

Now you see you dont.

kleenex's picture

not bad..

Activity Score 51126
Web Designer/Developer
Pezzzko's picture

I like the idea. The message conveyed is quite strong but I don't believe the created emotion is the proper one.

Maybe you should have tried with wolf and rabbit or bully with some skinny kid, etc. where once closing on to another vehicle you'll get the signalisation for precaution and keeping distance.

Activity Score 73
floetnina's picture

Citroën did It whith dogs a few month ago, and it's really better :

Activity Score 25
Art Director at H
Rob71's picture

Not sure that this would have actually aired, due to the laws in most EU countries regarding soft toys on dashboards. Therefore, it's most probably scam.

Activity Score 411
jameslei's picture

safety is more important then love.... hmmm okay... but hmmm why?

Activity Score 206
General Manager
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