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Butterfly

Agency Network: 
Published/Aired: 
January 2009
Description: 

Film advertisment created by TRY, Norway for Volkswagen, within the category: Automotive.

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Hoyte Van Hoytema
Music: Angus & Julia Stone with Paper Aeroplane
Director: Joachim Trier
Prod.Company: Moland Film
Post Production: Swiss Stockholm

Comments (19)

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Guest's picture
Guest

Its a preety film!
& beauty sells...

dansheppy52's picture
dansheppy52
Activity Score 398

I agree. It's beautiful. I'm jealous.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest's picture
Guest

perfect beauty.
the best ad ive seen these days.

Guest's picture
Guest

Now that´s really awesome!

mark3r's picture
mark3r
Activity Score 1949

Bleh.

Guest's picture
Guest

crucial. anonymous. powerful.

Innov8ional's picture
Innov8ional
Activity Score 25

I really like the new rollout on the logo. That says they take their brand image a little bit more seriously. The ad itself, and the rollout on the lettermark REALLY shows VW is taking typography more to heart. This direction is keeping them with the current trends, even though not in a new approach, but it certainly wows the viewers even if just for a moment. That alone is enough to make a mark.

-David Anderson
Designer, Student
dma.evokedesign@gmail.com
ALSO AVAILABLE ON: LinkedIn | Facebook | Flickr | Tumblr | WordPress

funky_frogii's picture
funky_frogii
Activity Score 2538

very goood...

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kalpesh78's picture
kalpesh78
Activity Score 2578

too cool.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

obvious, boring

Guest's picture
Guest

good 1.. simple nice idea

Our life is frittered away by detail... Simplify, simplify
-Henry Thoreau

Davosk's picture
Davosk
Activity Score 4815

I couldn't agree more. Nice ad too.

Guest's picture
Guest

Love it!

Brainsugar's picture
Brainsugar
Activity Score 1631

Not love it, but like it.

I hate spec's picture
I hate spec
Activity Score 46

Nice little butterfly twist.

djakuza's picture
djakuza
Activity Score 517

sooo boring. What has the car to do with a butterfly?

Tripioso's picture
Tripioso
Activity Score 470

BUterfly it's just a gimmick. They could have the same affect, without using a shape, but the wings are a plus that make it more attrative.

Life's a Trip. Enjoy the Ride!

Guest's picture
Guest

finally, it sticks to our minds and thts the whole point of the ad, RECALL! job very well done, i must say!

Guest's picture
Guest

Pretty Neat !
Cheers !

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