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Living with sumos

Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by Ogilvy, United Arab Emirates for Vitaene C, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy, Dubai, UAE
Creative Director: Ramzi Moutran
Copywriter: Sascha Kuntze
Art Directors: Sascha Kuntze, Rafael Rizuto
Director: Steven Tsuchida
Agency producer: Sam Eid
Production: Filmpudding
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Highest Rated

squashedruby's picture

Viatene C is a product from Pokka, which is a Japanese F&B company. I'm assuming that that's why they're using sumotori. It might also that they're trying to say that Vitaene C makes you strong? like a sumo? or a combination of both! Just guessing

squashedruby
Activity Score 3
Tbreak Media
Temple's picture

Sumotori are not a creative device anymore. Not when you have 3-4 ads per year with them.

Temple
Activity Score 11341
Creative Director
danhdo's picture

why?

danhdo
Activity Score 12
Janae's picture

"sumo wrestlers are not included" i like it, even if its a bit strange.

Janae
Activity Score 385
krautland's picture

fun ad.
plus I now know the plural for sumo wrestler is Sumotori.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

Man he got a good ol' fashioned rapin' in that shower.

Guest
Guest's picture

It is fun allright, but I don`t get the point

Guest
squashedruby's picture

Viatene C is a product from Pokka, which is a Japanese F&B company. I'm assuming that that's why they're using sumotori. It might also that they're trying to say that Vitaene C makes you strong? like a sumo? or a combination of both! Just guessing

squashedruby
Activity Score 3
Tbreak Media
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