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Your airline's either got it or it hasn't

Agency Network: 
Published/Aired: 
October 2010

Description

Virgin Atlantic today launches its first ever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's ‘it’ factor. The airline will be airing the £6m TV campaign in the UK, and for the first time ever, in cities across the United States, including New York, Washington, Boston, San Francisco and LA. Featuring the strap-line ‘Your airline’s either got it or it hasn’t,’ the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with Virgin Atlantic.

Film advertisement created by Y&R, United States for Virgin, within the category: Transport.

Advertising Agency: RKCR/Y&R, USA
Executive Creative Director: Mark Roalfe
Planner: Emily James
Global Business Director: Vicky Jacobs
TV: Pip Bishop, Chris Hodgkiss
TV Producer: Jody Allison
Directors: Traktor
Producer: David Stewart @ Partisan
Postproduction: MPC
Media planned and booked: MGM OMD
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Guest's picture

The Big LebowSKY?

Guest
Guest's picture

Love it.

Guest
Temple's picture

Excellent. Cinema. Superb. Small complaint: could live without the one-liner at the end.

Temple
Activity Score 11341
Creative Director
Guest's picture

It Looks like 007 opening.

Guest
jackmancer2017's picture

Meh, I thought it was a bit fuzzy and random.

jackmancer2017
Guest's picture

the line at the end is not necessary

Guest
Guest's picture

I was waiting to see that MK12 had done the motion graphics!

Guest
silvi's picture

Super production. I want to fly!!!!

silvi
Activity Score 4172
Copywriter
Guest's picture

No concept whatsoever.

Guest
vanMeter's picture

Random, to me. Nothing that gave me the sense Virgin was anything more than a pop and fizzle.

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
el d1eg0's picture

Yay! Ice-Cream titties FTW!

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
Hibon's picture

Great production but boring idea for Virgin A.(to see this i go to the cinema)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Very James Bond except the last line.

Guest
Guest's picture

i just love this song...

*nina simone - new day *

Guest
Guest's picture

love it..
made me want to take the virgin airline...

Guest
sirvan's picture

This is Rainey Kelly UK. Not Y&R USA.

Same holding company, very different agencies.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

no need for the cheap gag at the end...

Guest
Dzsoi's picture

James Bond intro feeling indeed. Somehow I like it. The gag is not needed I agree, although the whole spot has a light self-irony thing to it so a gag doesn't hurt that much.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

It Looks like 007 opening.

Guest
redbully's picture

anyone know the title and artist of that song?

redbully
Activity Score 30
Guest's picture

That's what you get if your boss is a pot head!

Guest
Guest's picture

beautiful...The line at the end is good too...good job!

Guest
Guest's picture

without concept.

Guest
JustinCarrasquillo's picture

Great concept! Well done!

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

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