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Agency Network: 
Published/Aired: 
July 2008

Description

Film advertisement created by Z Mexico, Mexico for Viagra, within the category: Pharmaceutical.

Advertising Agency: Z México
Executive Creative Directors: Santiago Chaumont
Creative Directors: Cristian Rocha
Art Directors: Santiago Chaumont
Copywriters: Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
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Guest's picture

Finally. A different aproach for Viagra. Congrats...

Guest
Guest's picture

Felicidades excelente pieza, haber cuanto les dura la cuenta jaja

Guest
Guest's picture

"A ver" si aprendes a escribir.

Guest
Guest's picture

Pero cuando aprenda a escribir, van a seguir teniendo la cuenta?

Guest
Guest's picture

Está bien, si se va la cuenta, quedará la satisfacción de que aprendiste a escribir.

Guest
Guest's picture

No entiendo, por qué habrían de perder la cuenta?

Guest
Guest's picture

Who wants to re-live all 20 seconds of their first time?

Guest
Crisp One's picture

HA HA HA!

Crisp One
Activity Score 2005
Other at New York
Guest's picture

I'm really sorry about your personal experience.

Guest
Jet Propulsion Lab's picture

Speak for yourself. ; P

Jet Propulsion Lab
Activity Score 10679
Copywriter
bill_boonie's picture

Was thinking the same thing. Two stroke!
Ha ha!

Nice ad though.

bill_boonie
Activity Score 115
icandi communication
dshott's picture

15 seconds...
Quite like the sensitive approach to the drug

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

Jajajajajaja

sería mucho mejor "Como la tercera o cuarta vez"

Guest
krautland's picture

I'm kinda depressed about aging now.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

great ads!

Guest
Guest's picture

It's great, with that soundtrack it's like an apple ad.

Guest
Guest's picture

the benjamin button story in adland - nice

Guest
kurtberengeiger's picture

My thought exactly!
In any case, it was a nice approach.

kurtberengeiger
Activity Score 7323
Copywriter
funky_frogii's picture

nice but i think if they had showed only to generation then it would had been better...my thought.

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

What's the soundtrack?

Guest
Guest's picture

The Curious Case of Jammin' Butts?

Guest
Guest's picture

Yes.
Cursi, cursi, cursi.

Guest
Guest's picture

very very nice concept.

Guest
Guest's picture

YES! 4 a movie called "The Curious Case of Benjamin Button"!!!!
LOL!

Guest
Wordnerd's picture

good idea, great casting, direction and music. for targeting old people, i think this hit's the right spot.

Wordnerd
Activity Score 6692
Copywriter
sgre2504's picture

VERY VERY GOOD!

sgre2504
Activity Score 137
Art Director
Guest's picture

very nice!

Guest
Guest's picture

I like that film. Verry nice. Perhaps the lever of the handbrake is a little bit too much, in this lovely history.

Guest
Guest's picture

i can't understand why all this actors look like europeans, what about the real mexicans?

Guest
control C's picture

maybe they are mexicans... what did you expect?? charros?? people with sombrero and mustache?? jaaaaa

Hey does somebody knows what's the name of the song in this commercial??

Alguien sabe cómo se llama la canción del comercial??

control C
Activity Score 108
Copywriter
Guest's picture

"What I feel" - Catatonia

but it seems that it was composed only for the commercial.

Guest
Guest's picture

... how did u know the name/artist if it was just for the ad??

Guest
Guest's picture

very nice

Guest
johnston's picture

Fantastico!

johnston
Activity Score 144
Copywriter
Guest's picture

fucking awesome

Guest
Guest's picture

Best thing to be on ads is a very long time

Guest
Guest's picture

the song:
What I feel - Catatonia

but I am afraid it was just composed for the commercial, at least that’s all i could find out so far.
i still like it.

Guest
Guest's picture

The song was composed for the ad by Monifato (Audio studio) , and the singer is Russian Red.

Thanks for your coments.

Guest
Guest's picture

Great ad!!!! Very intelligent and sensitive. Great idea. Great strategy.
GREAT!!!!

Guest
Guest's picture

Great ad! Great idea, very intelligent and sensitive. great strategy. GREAT!!!!!!!

Guest
Guest's picture

La mejor TV de México junto a las de Toyota Matrix en todo el 2008.

Guest
Guest's picture

go figure

Guest
eldeadevis's picture

Llegamos a la final contra Z en el pitch de la marca, me da gusto que hayan filmado la idea que propusiero desde el principio y que les haya quedado tan bien. Esta pieza y una de Bimbo de nosotros (Draftfcb México), fueron los únicos oros mexicanos en TV en "El Ojo de Iberoamérica". Lo de Matrix de Toyota no sé qué haya ganado, pero también está muy buena.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Sin duda Álvaro Zunini y Santiago Chaumont son los mejores creativos de México.

Guest
Guest's picture

Clásico comercial de TV que va a aparecer en la carpeta de la mitad de los creativos del país.
Ahora que "los mejores creativos de México" se hicieron directores de cine la ficha tiene 2 fulanos más.

Guest
Guest's picture

Te podría contestar apropiádamente, pero prefiero decirte un gran CHINGA TU MADRE, PUTO!

Guest
Guest's picture

:S

Guest
Guest's picture

muy buena! felicitaciones al equipo

Guest
Guest's picture

Cuál es la de bimbo? Enséñala

Guest
Nanel's picture

great ad

Nanel
Activity Score 283
Copywriter
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