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Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by Hill Holliday, United States for Vest-a-Dog, within the category: Public Interest, NGO.

Advertising Agency: Hill Holliday, Boston, USA
Copywriter: Joe Berkeley
Art Director: Dave Gardiner
Agency Producer: Bryan Sweeney
Director: Craig Orsini
Production Company: Element
Productions Executive Producer: Eran Lobel
Line Producer: Meriden D'Arcy
Editor: Kat Baker
Music: Wojahn Bros
Music Sound Engineer: Brian Heidebrecht
Soundtrack Voiceover: Lisa Borden
VFX: Dave Waller, Brickyard VFX
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CUTIEPIE's picture

am gonna cry, i wannna buy thousands of those vests!!!!! aaaaaaaaaw i love dogs, just for that this ad's the best!

CUTIEPIE
Activity Score 347
morse's picture

Where can I donate for the hot-dog vests? :)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Good soundtrack and I like how clean it's made, putting so much focus on the dogs. And yes it puts things in perspective and makes sense for you to donate to the police dogs.

jackmancer2017
krautland's picture

decent.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

It does put things in perspective, I already wanna donate too. I think it's great cuase they have not only given a clear message but also had a good knowledge of their target. It has caused a deep emotional break on me, just for getting me consious about the Police Dog's lifes and for remembering we don't usually think on the subject. I don't know what else could I say, a 10 out of 10 for almost making me cry and giving me a cool intense headache.

Guest
Guest's picture

awesome ad!!!!!

Guest
MichaelKHoward's picture

Loved the video! Smart use of media, keeping it simple, with a clear message to a direct target audience. Absolutely agree, its not often that people think of the Police K-9's safety while on duty. Has made a deep emotional connection with me (Have had 2 dogs in the past.) Was funny at the beginning and then transitioned to a serious and important issue. Much props to Dave and Hill Holliday!

P.S. My favorite costume was the Hot Dog on the Dachshund & the Police K-9 of course! :)

MichaelKHoward
Activity Score 11
http://www.c-4analytics.com
Guest's picture

Love it!

Guest
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