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Hood Slide

Campaign
Agency Network: 
Published/Aired: 
August 2013

Also From This Campaign 2

Description

Film advertisement created by DDB, Canada for Vancouver Police Foundation, within the category: Public Interest, NGO.

Advertising Agency: DDB, Vancouver, Canada
Executive Creative Directors: Cosmo Campbell, Dean Lee
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Dana Rudelier
Account Supervisor: Roger Nairn
Strategy: Natalie Godfrey
Media Company: OMD
Production Company: OPC/Family Style
Director: Jeff Low
Director of Photography: Philip Lanyon
Cameraman: Nathan Valente
Line Producer: Dennis Beier
Post-Production Company: Post Pro Media
Editor: Don Macdonell
Online Editor: Daniel Pruger
Colourist: Randy Egan
Audio House: Wave Productions
Audio House Producers: Craig Zarazun, Craig Warian
Casting Agency: Sean Milliken
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certaintly's picture

much better.
but something is a bit off in the execution.
the timing or.. something

certaintly
Activity Score 3994
Micah1221's picture

The copy up to "get glasses to support the vpd" was good. The ad's execution was simple and funny. The situation seemed so unrealistic though; I've never seen a cop slide onto his car, except for in movies. It's also unclear how the glasses support the VPD: does the money get donated, or are we just rocking shades with a TINY vpd logo on them?

Micah1221
Activity Score 202
Graphic Designer
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