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Tomorrow

Agency Network: 
Published/Aired: 
November 2011

Description

Film advertisement created by Ogilvy, South Africa for Valpre, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Director: Robin Goode
Production Company: Giant Films
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morse's picture

Wait a minute. No bottled water company can say that they are protecting the environment. Bottling water is one the most wasteful things anybody can do. The biggest hyperbole ever.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sambuca's picture

two black kids for less than 0,5 sec in 47sec spot of a south african ad for a south african product!!!

shame on you ogilvy and double shame on you valpre!

sambuca
Activity Score 1066
Art Director at tolingo GmbH
bate_palmas's picture

Christ, does it really matter what colour the kids are? God. How archaic.

The ad is ok. Nothing spectacular.

bate_palmas
Activity Score 1479
sambuca's picture

It mattered over 500 years!!!! People been murdered because of that!
Especially in South Africa they've been people of 3rd class. Even under animals.
And still they are not equated.
In a country where over 50% are blacks; what are you trying to communicate if you only show a puff of black kids?

are the target audience white kids/people?
are them the only ones who drink water?

sambuca
Activity Score 1066
Art Director at tolingo GmbH
vote4pedro's picture

my guess is that because backs in south africa are less affluent, they're less likely to buy a pretentious bottled water. so not really their target.

vote4pedro
Activity Score 4601
Copywriter
bate_palmas's picture

Pedro's probably absolutely right.

There is no need to pull the race card on something like this, just because it's South African. That's just ridiculous. Yes, racism caused a lot of kak in the world. But I don't think an ad for spring water will aggravate, stoke or inhibit any racist tendencies. Let's get some perspective here, people.

bate_palmas
Activity Score 1479
Whoever's picture

Boring. Wallpaper. Nonsense.

Whoever
Activity Score 3
Hadrons's picture

no.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture

this is like an oil company claiming they help the environment. transparent bullshit.

vote4pedro
Activity Score 4601
Copywriter
Zane's picture

It works.

Zane
Activity Score 110
Copywriter at Madrid
Diegonz's picture

Where the wild beasts are.

Diegonz
Activity Score 44
Beezel's picture

Why is it that Black people have such a problem with whites in adverts. Most adverts on TV today are full of Black people and you don't hear whites complaining about that. Get a life and remember that whether you like it or not there are whites on this earth - so get used to it you racist bigot.

Beezel
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