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Agency Network: 
Published/Aired: 
June 2009

Also From This Campaign 2

Description

Film advertisement created by GSD&M, United States for US Air Force, within the category: Professional Services.

Caption

It’s not science fiction. It’s what we do every day.

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Tom Gilmore, Rich Tlapek
Executive Creative Director: Mark Taylor
Art Director: Christopher Colton
Writer: Travis Waid
Executive Producer: Monique Veillette
Producer: Aaron Kovan
Prod Company: MJZ
Director: Phil Joanou
Editor: Paul Norling / Beast Editorial
Account Service: Lee Pilz, Norah Rudyk
Marketplace Planning: John D’Acierno, Madhavi Reese
Visual effects Agency: Mass Market
Flame Artist: Thibault Debaveye
Visual Effects Supervisor: Mike Dalzell
Executive Producer: Christine Schneider
Producer: Blythe Dalton
Music: Singing Serpent
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Goblin's picture

Give ma a break! Target group - kids who playing FPS war games?

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

Exactly. Should be forbidden.

Guest
Guest's picture

Of course it's targeted to kids. Duh. Who else is going to enlist? Your grandma?

Guest
Guest's picture

Hahahhaha We see that the Afganistan :D

Guest
Guest's picture

Same idea, same execution done before and won prize...i believe it was unicef or something like it, the projection of a movie seems to end up in real life.

Guest
Guest's picture

This is a perfect planning job. Creatively is a crap, but pay attention to the tone, look at the ambients, the rythm, the dialog lines... All is put there to captivate the US Air Force target: kids. The only kind of persons who can think to kill is funny.

Guest
Guest's picture

It's so obviously aimed at youths. that's just sad.

Guest
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