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Likes don't save lives

Agency Network: 
Published/Aired: 
April 2013

UNICEF/ LIKES DON'T SAVE LIVES

Also From This Campaign (2 items)

Description: 

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine.

Film advertisment created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Forsman & Bodenfors, Sweden

Comments (6)

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alausa's picture
alausa
Activity Score 1420

Hear ye, hear ye!

morse's picture
morse
Activity Score 18024

Good point made.

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kleenex's picture
kleenex
Activity Score 50118

solid point made.

Lykke's picture
Lykke
Activity Score 3

The idea is great, but not new or original at all. The whole concept is very, very similar to a campaign that ran last year for Doctors without Borders in Denmark.

ankitadv's picture
ankitadv
Activity Score 818

nice video ad

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