Invisible Children

Agency Network: 
August 2013

UNICEF USA: Liam Neeson's Plea to End Violence Against Children


Film advertisment created by Naked, United States for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Naked Communications, USA
Chief Executive Officer: Carla Serrano
Managing Partner: Steven Panariello
Strategist: Robyn Fukomoto
Production Company: Brand New School
Director: Jonathan Notaro
Executive Producer: Devin Brook
Post Production: Brand New School
Flame Artists: Mark French, Greg Cutler
Editor: Michael Hoerner
Resolve Colorist: Matthew Schwab
Designers: Matthew Lee
3D: Russ Wootton
Senior Producer: Samantha Proctor
Sound Design: Machine Head
Composer: Stephen Dewey / ASCAP

Comments (6)

Log in or register to post comments
uncertaintly's picture
Activity Score 223

The cause is good. The promise is stupid. The message is ok, at best. Nice images and Ok copy doesn't make this a convincing ad to me.

certaintly's picture
Activity Score 3994

i agree completely

CrackerJackFlash's picture
Activity Score 19599

good job.

kleenex's picture
Activity Score 50204

I say it is a good job.

Micah1221's picture
Activity Score 202

It's cool how you don't see the crimes but, the copy acknowledges that these crimes still occur.
The ad could have been much shorter, with less copy, and more effective visuals; Liam Neeson did not need to be shown

ravi.arora's picture
Activity Score 3

I believe it would have enhanced the message (in the video) if there has been a line or few dialogues on how to activate the involvement of the reader!!!


Best regards,
Ravi Arora