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My Place Of Power

Agency Network: 
Published/Aired: 
October 2017

UAZ Patriot – My place of power

Description: 

The campaign #моеместосилы (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand.

Film advertisment created by Possible, Russia for UAZ, within the category: Automotive.

Advertising Agency:
Creative Director: Ekaterina Antipova
Creative: Maria Guschina
Account Manager: Alina Rozhkova
Producer: Dmitry Kuznetsov
Client Service Director: Vadim Stolberg
Art Director: Roman Antonov
Chief New Business Officer: Vladimir Garev
Production: ASAP Production
Executive Producer: Asya Kotelnikova
Creative Producer: Maksim Kuzmin
Producer: Yulia Bogdanovich
Account-Director: Aleksandra Dolgina
Director: Alexey Belov
DOP: Misha Hasaya
Music: Roma Litvinov / Mujuice
Production Service: FPS Production

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