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Brighter Mornings for Brighter Days, Arctic Sun

Agency Network: 
Published/Aired: 
February 2010

Description

Editorial: City: Bijou Editorial, Toronto

Film advertisement created by BBDO, United States for Tropicana, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin
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Highest Rated

thirty6chambers's picture

Well yes obviously, or else we wouldn't have just saw this.

thirty6chambers
Activity Score 1464
Art Director
Phil Lestino's picture

Now that's what I call Global Warming !

Phil Lestino
Activity Score 1684
Mandark's picture

I like the film. I'm just wonderring who is it for. i mean...does tropicana have a distribuiter in that area? or it was the first time they had it? this in some strange way, reminds me of the burger king;s wopper virgins campaing.... it is a nice idea and a good execution, but for who is it?

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

royschellekens's picture

They're hoping for the film to travel as far as the sun. The world wide web can make that happen!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

lynz's picture

Yes most food brands distribute up in Northern Canada. Most food is either airlifted or driven in on a weekly basis. I felt that this was a touching film.

lynz
Activity Score 104
Art Director
royschellekens's picture

What a relieve to find something on AotW that makes me wish i'd have done it. Nice idea. Great film!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

miko1aj's picture

This is a great homage to the simplicity and delicacy of the tone in advertising. I love such mood sometimes delivered by this business. Thanks Toronto.

miko1aj
Activity Score 3086
thedesignaddict's picture

Nice. Simple idea. I like it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
gmint7's picture

works.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Marlus Lau's picture

Yeah great film. But I believe it might only achieve the target on the internet, since in that town there are really few customers, comparing to the investment.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
thirty6chambers's picture

Well yes obviously, or else we wouldn't have just saw this.

thirty6chambers
Activity Score 1464
Art Director
xcreativity's picture

love the commercial.. engaging

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Pushkaraj Shirke's picture

Monkey goes crazy! does double somersault!! lovee it!!
love it when advertising does something heartwarming :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

bricard's picture

Touching commercial. Have to try to imagine what that's like for the people there, great marketing.

bricard
Activity Score 189
cecidrever's picture

really good ACTING!

cecidrever
Activity Score 6
soyunkamikazze's picture

very forced, people are actors, and it shows.
very well acted, but it would have been better to go natural
a pity, came good.

soyunkamikazze
Activity Score 4
Producer/Director at Obstinado Media / Inst. Esc. Nac. de Bellas Artes
www jennyluong com's picture

Beautiful, engaging and simple. Love it!

www jennyluong com
Activity Score 40
www.jluong.carbonmade.com / bos.ca
jeff.emmanuel's picture

Naturally beautiful! Simple <3 it! cheers for Gold lion :)

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Janae's picture

really great. this was a one time guerilla action or?

Janae
Activity Score 385
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