Brighter Mornings for Brighter Days, Arctic Sun

Agency Network: 
February 2010

Editorial: City: Bijou Editorial, Toronto

Film advertisment created by BBDO, United States for Tropicana, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin

Comments (18)

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Highest Rated

thirty6chambers's picture
Activity Score 1464

Well yes obviously, or else we wouldn't have just saw this.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Now that's what I call Global Warming !

Mandark's picture
Activity Score 403

I like the film. I'm just wonderring who is it for. i mean...does tropicana have a distribuiter in that area? or it was the first time they had it? this in some strange way, reminds me of the burger king;s wopper virgins campaing.... it is a nice idea and a good execution, but for who is it?

"U think it's perfect?! Press delete and start again!"

royschellekens's picture
Activity Score 390

They're hoping for the film to travel as far as the sun. The world wide web can make that happen!

Hate advertising? Make better ads.

lynz's picture
Activity Score 104

Yes most food brands distribute up in Northern Canada. Most food is either airlifted or driven in on a weekly basis. I felt that this was a touching film.

royschellekens's picture
Activity Score 390

What a relieve to find something on AotW that makes me wish i'd have done it. Nice idea. Great film!

Hate advertising? Make better ads.

miko1aj's picture
Activity Score 3086

This is a great homage to the simplicity and delicacy of the tone in advertising. I love such mood sometimes delivered by this business. Thanks Toronto.

thedesignaddict's picture
Activity Score 5403

Nice. Simple idea. I like it.

gmint7's picture
Activity Score 2675



Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yeah great film. But I believe it might only achieve the target on the internet, since in that town there are really few customers, comparing to the investment.

thirty6chambers's picture
Activity Score 1464

Well yes obviously, or else we wouldn't have just saw this.

xcreativity's picture
Activity Score 2374

love the commercial.. engaging

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Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

Monkey goes crazy! does double somersault!! lovee it!!
love it when advertising does something heartwarming :)

bricard's picture
Activity Score 189

Touching commercial. Have to try to imagine what that's like for the people there, great marketing.

cecidrever's picture
Activity Score 6

really good ACTING!

soyunkamikazze's picture
Activity Score 4

very forced, people are actors, and it shows.
very well acted, but it would have been better to go natural
a pity, came good.

www jennyluong com's picture
www jennyluong com
Activity Score 40

Beautiful, engaging and simple. Love it!

jeff.emmanuel's picture
Activity Score 149

Naturally beautiful! Simple <3 it! cheers for Gold lion :)


Janae's picture
Activity Score 385

really great. this was a one time guerilla action or?