Belly Flop

Agency Network: 
May 2012

Film advertisment created by Carmichael Lynch, United States for Trane, within the category: Electronics, Technology.

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Group Creative Director / Copywriter: Sheldon Clay
Associate Creative Director / Art Director: Jeff Terwilliger
Associate Creative Director / Copywriter: Conn Newton
Director of Integrated Production: Joe Grundhoefer
Content Producer: Jon Mielke
Director of Business Affairs: Vicki Oachs
Senior Principal: Maria Reitan
Account Leader: Andrew Pautz
Account Leader: Anne Flavin
Production Company: Bandito Brothers
Executive Producer: Suzanne Hargrove
Director: Mouse McCoy
Producer: Leonardo Veras
Director of Photography: Shane Hurlbut
Editorial: Butcher Edit
Editor: Dave Henegar
Executive Producer: Rob Van
Online / VFX: Drive Thru
Executive Producer: Beth Wilson
VFX Artist / Online Editor: Derek Johnson
CO3: Color
Colorist: David Hussey
The Motion Picture Company: VFX for "Nature's Wrath" only
Executive Producer: Justin Brukman
VFX Artist: Kelly Bruce
Record / Mix: BWN
Producer: Annie Holoein
Mixer: Carl White
Sound Design: Lime Studios
Executive Producer: Jessica Locke
Sound Designer: Joel Waters

Comments (8)

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kalpesh78's picture
Activity Score 2578

pointless commercials.

ideas....30 minutes nahi toh free.

Milan Solanki's picture
Milan Solanki
Activity Score 994

no strategy

killazol1's picture
Activity Score 354


kleenex's picture
Activity Score 51022

pointless set of ads and we all know the the product would not survive a bus crash.

ivan's picture

I think they are trying to show that you have to have a crashing bus to stop it working.

chuckieT's picture
Activity Score 680

They don't show you either way if it is working or not, which leaves it too open to interpretation.

chuckieT's picture
Activity Score 680

They don't even show that the product has survived the accident.

youngilvy's picture
Activity Score 142

Not bad. but it would be better insert a product cut in the dust.