The Station Wagon

Agency Network: 
September 2013

Film advertisment created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Directors: Jason Romeyko, Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Head of tv: Raffaella Scarpetti
Producer: Erica Lora Lamia
Director: Steve Ayson
DOP: Glynn Speekaert
Editor: Vilma Conte
Post Production: Xchanges
Music: Sing Sing
Sound: Top Digital

Comments (7)

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mobyzero's picture
Activity Score 23

I think it's funny. But it's is sooooo long.

Temple's picture
Activity Score 11337

i think it tries too hard to be sophisticated and fails.

ZaboZaboZabo's picture
Activity Score 593

Exactly. That's the point. And, it's not well directed, sorry dudes.

kleenex's picture
Activity Score 50174

tooo long....

sergefreeman's picture
Activity Score 299

There should be a proper film with lots of Hollywood stars based on this advert! :)

LeeAnderson's picture
Activity Score 173

Don't understand people sometimes.This ad is great, we know that in the end there will be a link to the car and how he made the discovery, yet there are plenty of twists.
It's entertaining and funny, well done.

Ken Foggygraveland's picture
Ken Foggygraveland
Activity Score 79

It's too long, and execution can be better and more exciting, but I really do think (as well) that the idea is lovely for a car ad. There's a lot of potential in it. I did enjoy myself watching the entire thing.

Wholey moley,
Ken T.