Super Splash

Agency Network: 
May 2012



SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention.

Film advertisment created by Ogilvy, Panama for Toyota, within the category: Automotive.

Advertising Agency: P4 Ogilvy & Mather, Panama
General Creative Director: Pinky Mon

Creative Director: Jonathan Lasso Rocha
Copywriters: Humberto Alvarado, Dennis de Icaza
Art Directors: Roberto Perez, Juan Frochaux, Edmar Quiros
Account Manager: Liseth Fong
Executive Producers: Emerson Bonilla, Raynier Villalobos
Producer: Lucas Poveda

Production House: VFX

Comments (5)

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kleenex's picture
Activity Score 51022

Do we really want that???

fuckcannes's picture
Activity Score 10

Buen uso del banner en TV, a mi parecer pudo estar mejor ejecutado. No debió salir tan rápido el auto. Pudo tener un mejor develado. Pero es fácil hablar después de que se hizo. Me quedo con lo bueno. Buen uso del banner.

khronos's picture
Activity Score 998

lol, why couldnt they take it over the top if its an SUV/MUV instead of a small splash, couldnt they make it like a tidal wave which knocks them offa their feet or smin? couldve bin more interesting and well, a lot of fun :P

sacrilegend's picture
Activity Score 3394

Clever use of the medium. Certainly attention-getting. But I fail to see much of a benefit here.

vlads's picture
Activity Score 541

excellent banner!!!