Advertisement

Glass Organs

Agency Network: 
Published/Aired: 
March 2011

Description

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Director of Photography: Ian McCarroll
Production Designer: Igor Nay
Editor: Tim Mauger
Post Producer: Marcus Thompson
Music: Nylon Studios
Composer: Michael Yezerski
Sound Design: Anthony Aston
Log in or register to post comments
TommyO's picture

Interesting.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

desailly's picture

Very nice indeed.

Apart from their strapline. Oh what a feeling?

desailly
Activity Score 470
Copywriter
JeffP's picture

Beautiful handcraft.

JeffP
Activity Score 810
Marketing Manager at TomTom
everartz's picture

very creative but the story wasnt told clearly.. its a pity!

everartz
Activity Score 7613
Art Director |

| everartz |

Cordudoy_Boy's picture

I was hopping to see a car crash to see if the Toyota protect the customers.

Cordudoy_Boy
Activity Score 62
Videographer at Cinélande
antoniobac's picture

yeah... i was expecting to see the action too. whats the point then?

antoniobac
Activity Score 192
PUCP
mtneylon's picture

I expected them to follow through as well with a crash test. Show me your product; test it. I get the idea behind the glass, but I would've liked to see it.

mtneylon
Activity Score 67
Indiana University
CrackerJackFlash's picture

awesome

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

CommandZ's picture

It seems like they made their point in an interesting and compelling fashion. I wonder if showing the logical conclusion of the aftermath would of helped their case if it were done with any veracity? I fear not, which is why the inference ending was indeed the best route.

CommandZ
Activity Score 2498
Creative Director
F.Abboud's picture

Come on guys! Did you really think they'll go that route and do a car crash with Glass Dummy!!! Since when Advertising is REALITY!

F.Abboud
Activity Score 218
Planner
Boxey's picture

Not showing the crash is fine as long as they don't strap the glass person into the car. Doing so leads you to believe they'll then crash it.

Boxey
Activity Score 8879
Melaleuca In-House
kleenex's picture

Great work with the glass.

kleenex
Activity Score 51126
Web Designer/Developer
Victor Arellano's picture

oh what a feeling...???????????

Victor Arellano
Activity Score 4
Pontificia Universidad Javeriana
Ads.chinaSMACK's picture

More impressed by the glasswork than the ad. You have to believe that they crash the dummy after the ad, personally though I think its probably sitting in the S&S creative department. ah well.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

DBB's picture

Loved it, except for the line.

DBB
Activity Score 1216
jagadeesh's picture

yeah..

jagadeesh
Activity Score 743
Temple's picture

Very nice. Apart from the tagline, yes, which was probably the production house's blunder, they must have mixed it with Foster's or smt.

Temple
Activity Score 11341
Creative Director
A.S.'s picture

Glasswork is something!

A.S.
Activity Score 78
Glut's picture

nice approach

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
AdBuzzer's picture

I didn't like it - it actually has the opposite effect on me: now I'm gonna question Toyota's safety.
The glasswork's nice but it's not a film about glasswork for God sakes!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

mikehi73's picture

The approach to car safety I thought was well done...I was expecting a car crash too but then that would have been too predictable.

mikehi73
Activity Score 23
Producer/Director
welsh523's picture

Big fan of this ad

welsh523
Activity Score 150
Planner at Defero USA
joelapompe's picture
joelapompe
Activity Score 3853
F.Abboud's picture

Yeah true, too bad; but still I like the Toyota's one vs the VW one; Toyota made it more emotional while VW took 3 rational routes to deliver the message and by the way, none of the 2 brands showed the results ;) :))

F.Abboud
Activity Score 218
Planner
zheniasavina's picture

amazing!

zheniasavina
Activity Score 32
Other |

kind regards, Zhenia Savina
FaceBook: http://facebook.com/zheniasavina
Twitter: http://twitter.com/zheniasavina
Blog: http://zheniasavina.blogspot.com

Beamen's picture

It lacks the crash-test at the end of the ad!

Beamen
Activity Score 225
Featured Content

Latest Collections

Advertisement