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#StopTheWait

Agency Network: 
Published/Aired: 
February 2017

Description

Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable.

Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait.

Film advertisement created by BBDO, Egypt for Tour n’ Cure, within the category: Health.

Advertising Agency: BBDO, Cairo, Egypt
President / Chief Creative Officer: Hussam Moro
Executive Creative Director: Ahmed El Keiy
Creative Director: Mohamed Fathy
Art Director: Kamel Basha
Copywriter: Ahmed Hany
Agency Planners: Noor Hassanein, Hend Ghorab
Business Unit Director: Dalia AbdelShafi
Senior Account Manager: Dalia Khairy
Head of Social Media / Content: Rula El Kaliouby
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Highest Rated

halaby87's picture

normal ad, good cause

halaby87
Activity Score 10248
halaby87's picture

normal ad, good cause

halaby87
Activity Score 10248
kleenex's picture

not bad.

kleenex
Activity Score 51126
Web Designer/Developer
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