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Best Friends

Agency Network: 
Published/Aired: 
June 2016

Description

What’s better than two best friends? Two interspecies best friends, that’s what. In this spot, we showcased the bond and adventures of two great buddies and how they use Toshiba Laptop technology to overcome their untimely separation.

Film advertisement created by Wunderman, United States for Toshiba, within the category: Electronics, Technology.

Advertising Agency: Wunderman Southern California, Irvine, USA
Executive Creative Director: Anthony DiBiase
Group Account Director: Aron North
Account Executive: Lindsey Nieto
Creative Director: Craig Evans
Associate Creative Director / Copywriter: Ben Peters
Sr. Art Director: Jason Campos
Executive Producer: Laura Keseric
Agency Producer: Megan Bopes
Business Affairs Manager: Ann Davis
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TommyO's picture

What a strange connection to the product.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Hiperion's picture

Maybe it´s too much simpleton

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Phil Lestino's picture

Two interspecies best friends.....I think that says everything about this....next.

Phil Lestino
Activity Score 1684
Temple's picture

You must be kidding.

Temple
Activity Score 11341
Creative Director
Guest's picture

yeeeeeeeep

Guest
Adaddicted's picture

monkey business!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Modern advertising isn't about being clever. It's about engaging consumers on an emotional level. This spot does this very well. Classic storytelling. Great job!

Guest
Guest's picture

Agreed! I've told a number of people about the ad and, yes, I DID remember the product being advertised too. Well done.

Guest
feddy_boo179's picture

I like the above comment very much. You're right, an old script but a strange approach to touch the innermost piece of our heart. I like the banana crown on the dog's head ^__^

feddy_boo179
Activity Score 71
cef's picture

I really wonder their creative meeting...
please tell me what they use. i want to use the same thing too..

cef
Activity Score 547
Copywriter
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