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Instant Holiday, 4

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

We picked a family at random and flew them from the freezing Finnish winter to the searing hot beaches of Phuket, Thailand with three-hours notice. What happened at their Tjäreborg destination? We revealed that in the "Lähdetjä lomalle" minireality-show, which was shown on TV and online around Christmas with the family ending up interviewed by the daily tabloid Ilta-Sanomat. And sales of summer vacation packages increased by 88%.

Film advertisement created by 358, Finland for Tjäreborg, within the category: Transport.

Advertising Agency: 358 Helsinki, Finland
Production Company: Mjölk
Directors: Marko Antila, Juho Konstig
Creative director: Antero jokinen
Copywriter: Taro Korhonen
art director: Maria Fridman
graphic designer: HP Savolainen
Account manager: Robert from
Agency producer: Krista Durchman
Strategist: Milla Kokko
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Highest Rated

sempreverdebiga's picture

It remember me the video on YT "where the hell is mat?". I think isn't it so original this ad.

sempreverdebiga
Activity Score 10
Copywriter at Copywriter
morse's picture

This is an entertaining campaign, but it does not tell me anything about the brand. Is it cheap, fast, good, etc.? I have no idea. The only thing I know is they are kinda funny and family friendly I guess.

morse
Activity Score 18024
Art Director |

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simon.gross's picture

It's obviously not a brand ad. It's hard working retail. And judging from the increase in sales, it worked its arse off.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Boldsen's picture

Very nice! I like.

Boldsen
Activity Score 8
Art Director at Ogilvy Copenhagen
sempreverdebiga's picture

It remember me the video on YT "where the hell is mat?". I think isn't it so original this ad.

sempreverdebiga
Activity Score 10
Copywriter at Copywriter
Kyput's picture

I guess, they're trying to create a holiday atmosphere..

Kyput
Activity Score 62
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