The package

Agency Network: 
April 2013

Tine - The Package


The brown cheese is known as the most typical Norwegian product of all. And perhaps the one thing Norwegians miss the most when travelling abroad.

Film advertisment created by TRY, Norway for Tine, within the category: Food.

Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Egil Pay
Copywriter: Lars Joachim Grimstad
Director: Martin Werner
Producer: Magne Lygner
Production Manager: Mari G. Paus
Account manager: Eivind Moe
Project manager: Cecilie Thue

Comments (4)

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morse's picture
Activity Score 18024

I bit easy to guess the end but still entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
Activity Score 3994

i get what they tried to do with the dramatic, suspenseful running scenes and then add a twist to something not so serious, but it just seemed forced to me and untruthful.
it's like theyre saying it's this big deal, but really the end doesnt seem like it is a big deal at all.

kleenex's picture
Activity Score 50224


feysal's picture
Activity Score 2571

well shot great idea

groovy baby!