Agency Network: 
September 2010

Film advertisment created by Reason Partners, Canada for The Weather Network, within the category: Media.

Advertising Agency: Reason Partners, Toronto, Canada
Creative Director: Peter Holmes
Copywriter: Peter Holmes
Art Director: Mike Mulik
Strategic Planner: Josh Somer
Project Manager: Josh Somer
Media Director: Ira Patil
Music: Peter Holmes and Igor Vrabac
Mix: Silent Joe, Toronto
Production Company: Grand Taste Productions, Toronto
Director: Steve Gordon
Director of Photography: Steve Gordon
Producer: Bette Minott
Editorial Company: Rooster, Toronto
Editor: Bob Kennedy

Comments (3)

Log in or register to post comments
sirvan's picture
Activity Score 29860

Why the same copy on all?


"I love some things, and don't love some other things."

Guest's picture

The reason why it's the same copy is because the cable buy targets specific cities. If you're in Winnipeg, you see the Winnipeg spot.

kalpesh78's picture
Activity Score 2578

The reason why the copy should've been different because if the visuals could be specific to the area (eg. Winnipeg) so could the copy be more specific to the place. It'd have made this so much nicer.

ideas....30 minutes nahi toh free.