December 2010

The North Face: Hibernation

Film advertisment created by Art Center College of Design, United States for The North Face, within the category: Fashion.

Advertising School: Art Center College of Design, USA
Director / Editor: Ian Kammer
Producer: Francis Pollara
Director of Photography: Justin Gurnari
Sound Design: Dan Bartolucci

Comments (19)

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lahaff's picture
Activity Score 1518

Not that big of an idea, but very nice video, especially for being student work.

Guest's picture

who are you this is solid.

lahaff's picture
Activity Score 1518

I am the copywriter hero! In brightest day and in blackest night, no bad advertising shall escape my sight.

dadada's picture
Activity Score 1720


Everybody is creative, be yourself.

Guest's picture

I agree with Lahaff : not the most brilliant idea ever seen. A pity because coming from students: is young people do not come with dynamic ideas, what will they produce later ? But well realised: clean and nice

Guest's picture

it's something very predictable at how the story would go. I wouldn't say it's the best or creative, but it's not bad either. It's just nice.

Guest's picture

video is nice, but idea is a bit stupid- people see such views when they are totally frozen some minutes before death...;)

jackmancer2017's picture
Activity Score 6992

Why do they say "Keep walking?". Pointless reference to Johnnie Walker in my opinion.

Furthermore, agree with above comments.

DonDraper's picture
Activity Score 18

Where did you see "Keep walking?"

Janae's picture
Activity Score 385

the effekt would be better, if he had no beard, when the storm begins
and when he finally wakes up in spring, his beard is grown.

HappyHour's picture
Activity Score 2381

he was dreaming, he didn't actually wake up in the spring

thedesignaddict's picture
Activity Score 5403

Nicely shot. The idea is pretty good.

Guest's picture

nice ad, but his face look sad in the dream, like he is saying daaamn where is all the snow gone !!!

CrackerJackFlash's picture
Activity Score 19601

good job.

JeffP's picture
Activity Score 810

I wish I could sleep as good ad that. Does North Face have products for daddies?
BTW, solid ad. The trekkers out there will identify themselves to this.

morse's picture
Activity Score 18024

Quite nice, but I agree it can be misunderstood easily.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
Activity Score 3086

Who are You to demand magnificent ideas, and if they're not it would mean that whole work is weak. Oh c'mon. This is absolutely fabulous ad, nevermind who'd done that. Great story, cool cinematography, cool grading, great music. Hats off.

Guest's picture

Thanks, I appreciate the support. We shot this for less then 5k (on anamorphic 35mm to those who might care) with no support from North Face. All the snow and tent stuff was on a sound stage, everything else on location. To those who enjoyed, thanks, I wanted to do something different with a major brand that goes slightly against how they normally advertise, I always consider myself first a narrative storyteller and wanted to build my reel within that genre.

maxweatherby's picture
Activity Score 2